Website Updates
Investing in a professional website is one of the most important decisions for any business owner. Throughout the process, web agencies will collaborate with owners and staff to prepare appropriate content for the new site. It can take time and energy, but it’s worth it worth the investment.
It’s a great feeling when the newly polished site finally goes live, but what happens next? Did you know that failing to update your website can damage your visibility within search engines?
Here’s why:
Higher Rankings
Search engines prioritise websites featuring fresh and relevant content. Regularly updating the site with new articles, blog posts, events or staff profiles is a great way to improve your rankings and boost regular engagement.
New Algorithms
Search engines like Google often update their algorithms. An up-to-date website is more likely to conform to the latest SEO best practices and guidelines.
User Engagement
Search Engines analyse the number of times users engage with a website. Fresh content encourages visitors to spend more time on the site, prompting more clicks, and shares of relevant content.
More engagement, higher rankings!
Return Visitors
If the site content grows stale, it’s unlikely that visitors will return, reducing website traffic and general interest in the businesses’ products and services.
Fixing Errors
Similar to a house, a website benefits from ongoing care. Broken links, outdated information and technical bugs (such as image errors) can damage your search ranking and your reputation.
Competitive Edge
There’s a pretty good chance that one of your competitors is updating their website. If their site is current and yours is stale, it could give them a competitive edge.
A site featuring up-to-date content makes the business appear current, professional and successful.
In conclusion, the importance of regular website updates should not be overlooked. Adding fresh content boosts search engine rankings, enhances the visitor experience, encourages repeat visitors and improves the perception of the business.
Contact us here if you’d like to discuss your website requirements.