Brand Design Essentials

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For any professional business, the public perception of the organisation is of paramount importance. 

Your brand is the visual representation of your work, so it’s vital to create a striking corporate identity that really resonates with the public. Graphic design is one of the most effective ways to achieve this, helping you to connect with a target audience and communicate the values, standards, and personality of your organisation.

The process of branding a business is about so much more than throwing a few words and colours together. It’s about creating an engaging, memorable visual identity that will engender confidence, encourage inbound business enquiries, and, ultimately, generate sales. 

When approaching a graphic design project, it’s important to remember that consistency is key. It’s vital to consider every single channel through which your business can be promoted. Your logo and associated graphic design assets should flow seamlessly across all advertising mediums, whether it’s an Instagram feed, a bunch of leaflets, an outdoor billboard, or a company website.

The values of your brand should be reflected in your company artwork through the use of different colour palettes, fonts, and layouts. Bespoke design features can also help to make a lasting impression and reflect the unique and exceptional qualities of your business.

Remember, what might seem like a great idea in your head does not always look the same on paper or on screen. Your logo will be the touchstone for your business for years to come, so it’s important to take the time to develop different ideas and concepts and encourage feedback from friends, family, and colleagues to gauge their opinion before finalising your artwork.

This holistic approach, in partnership with an experienced graphic design team, will help to set you apart from competitors, make it easier for people to remember your  brand and spark a lasting connection with clients and customers.

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