Social Media Marketing
Digital marketing is an umbrella term for any marketing that occurs online. With digital marketing, we can enhance brand awareness, grow an audience, educate new prospects, and maximise return on investment.
So, where does social media fit into all of this?
Whether it's a sole trader or a Presidential candidate, social media is now the main battleground for communicating a message and connecting. It's possible to reach millions of people with just a few taps on a smartphone, and the best part is, you can do it for free!
Many organisations make the mistake of approaching this reactively rather than planning sensibly. Rushed activity will often lead to poor quality posts, potentially undermining the message and the public perception.
On the other hand, a carefully considered social media plan can help to enhance the reputation of a brand, stimulate online engagement, and attract new website visitors.
Through platforms like Facebook, Instagram, Twitter, Tik Tok and LinkedIn, individuals can form opinions about an organisation and are more likely to engage by liking, sharing content and clicking links.
Social media goals should correspond with specific marketing objectives, forming the basis of a structured plan.
Social media marketing can also have more impact when integrated with other marketing activities, such as print, leaflet distribution, direct mail, outdoor advertising, TV and radio.
The relative success of ongoing social media marketing depends on the quality of the content and the clarity of the message. Attractive graphic design, clear copywriting, professional photography, and slick video output are crucial considerations for an effective social media strategy.
If you have the time and the skills, social media marketing should be your primary consideration for audience engagement. If, however, you're struggling with time, capacity or creative inspiration, you may wish to consider talking to a creative agency to formulate a plan for the future.
Contact us HERE to discuss your ideas.